Privacy policy

Last updated: August 24, 2026

This Privacy Policy describes how CLARAMAYFAIR (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from claramayfair.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and may collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with applicable legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes, or can reasonably be associated with you.

The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details, including your name, address, phone number, and email address.
  • Order information, including your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information, including your username, password, security questions, and other information used for account security purposes.
  • Customer support information, including the information you choose to include in communications with us, for example when sending a message through the Services.

Some features of the Services may require you to directly provide us with certain information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies").

Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

  • Companies that support our Site and Services, such as Shopify.
  • Payment processors that collect payment information, such as bank account, credit card, debit card, and billing address information, to process payments and fulfill your orders.
  • When you visit our Site, open or click on emails we send, or interact with our Services or advertisements, we or third parties we work with may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and Cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy.

How We Use Your Personal Information

  • Providing Products and Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, send notifications related to your account, purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, and facilitate returns, exchanges, and other features related to your account.
  • Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email and showing you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
  • Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to register an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.
  • Communicating with You and Service Improvement. We use your personal information to provide customer support and improve our Services. This helps us respond to you, provide effective services, and maintain our business relationship with you.

Cookies

Like many websites, we use Cookies on our Site. Cookies help power and improve our Site and Services, including remembering your actions and preferences, running analytics, and better understanding how users interact with the Services.

We may also permit third parties and service providers to use Cookies on our Site to help tailor services, products, and advertising on our Site and other websites.

Most browsers automatically accept Cookies by default, but you may choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies may negatively affect your user experience and may cause certain features or functionality to work incorrectly or become unavailable.

Blocking Cookies may also not completely prevent how information is shared with third parties, including advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate business purposes, or other reasons permitted under this Privacy Policy.

These circumstances may include:

  • With vendors or other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
  • With business and marketing partners to provide services and advertising.
  • When you direct, request, or otherwise consent to our disclosure of certain information to third parties, including to ship products to you or through your use of social media widgets or login integrations.
  • With affiliates or within our corporate group where necessary to operate our business.
  • In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations, enforce applicable terms of service, or protect the Services, our rights, and the rights of our users or others.

We may disclose categories of personal information including:

  • Identifiers such as basic contact details and certain order and account information.
  • Personal information categories such as basic contact details and certain order and account information.
  • Commercial information such as order information, shopping information, and customer support information.
  • Internet or other similar network activity, such as Usage Data.
  • Geolocation data, such as locations determined by an IP address or other technical measures.

These categories may be disclosed to:

  • Vendors and third parties who perform services on our behalf, such as internet service providers, payment processors, fulfillment partners, customer support partners, and data analytics providers.
  • Business and marketing partners.
  • Affiliates where applicable.

We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you without an appropriate legal basis or consent where required.

Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy, security, and other applicable policies. We do not guarantee and are not responsible for the privacy or security of such websites or for the accuracy, completeness, or reliability of information found on them.

Information you provide on public or semi-public platforms, including third-party social networking platforms, may be viewable by other users according to the policies and settings of those platforms.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children in violation of applicable law.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not knowingly sell or share, as those terms may be defined under applicable law, the personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are completely secure, and we cannot guarantee absolute security. In addition, information you send to us may not always be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights may not apply in every situation, and in certain circumstances we may decline a request where permitted by applicable law.

  • Right to Access / Know: You may have the right to request access to personal information we hold about you, including details relating to how we use and share your information.
  • Right to Delete: You may have the right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have the right to receive a copy of certain personal information we hold about you and request that it be transferred to a third party where applicable.
  • Restriction of Processing: You may have the right to ask us to stop or restrict certain processing of personal information.
  • Withdrawal of Consent: Where we rely on your consent to process personal information, you may have the right to withdraw that consent.
  • Appeal: You may have the right to appeal our decision if we decline to process a request.
  • Managing Communication Preferences: You may opt out of promotional emails at any time by using the unsubscribe option in those emails. You may still receive non-promotional communications relating to your account or orders.

You may exercise applicable rights by contacting us using the contact information below.

We may need to collect information to verify your identity, such as your email address or account information, before responding to certain requests. Where permitted by law, you may also designate an authorized agent to make requests on your behalf, subject to appropriate authorization and identity verification.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact information below.

If you are not satisfied with our response, depending on where you live and applicable law, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside the country where you live. Your personal information may also be processed by staff, third-party service providers, and partners located in other countries.

Where required by applicable law, we will rely on recognized transfer mechanisms, including the European Commission's Standard Contractual Clauses or other equivalent mechanisms where applicable, unless the destination country has been recognized as providing an adequate level of data protection.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your applicable privacy rights, please contact us by email:

E-Mail: info@claramayfair.com

At CLARAMAYFAIR, our customer service team is always ready to assist you — whether it's about your order, styling advice, or any other question. Feel free to reach out — we're here to help.

Customer Support Hours

Monday – Friday: 9:00 AM – 5:30 PM
Saturday: 9:00 AM – 6:00 PM

Business Information

AWHCOMMERCE LTD
71-75 Shelton Street
Covent Garden
London
Greater London
WC2H 9JQ
United Kingdom